Slowing down fashion
Find great quality clothes that don’t sacrifice the environment or the people that made them.
Clothing production contributes more to climate change than the world’s flying and shipping combined.
Transparency is vital
Being open and honest is a critical first step towards positive, sustainable change.
Small changes have big impacts
Be aware, demand better, and improve daily habits. The snowball effect can have unimaginable results.
Quality over quantity
Buy cheap, buy twice. Investing in quality saves time, money, and helps the planet.
People trust people, not brands
To be honest — we’ve lost trust in big brands. We want to have genuine conversations not be brainwashed by marketing.