Nudie Jeans is a clothing brand from Gothenburg in Sweden. The brand is built around “lagom” — the Swedish word for “just right”. Their clothes are made to last with no unnecessary details. They care a lot about looking after clothes, and they offer free repairs forever!
Their denim is all organic and they use a high percentage of eco-friendly materials for the rest of their clothing. They are transparent about their supply chain. And they're also a member of the Fair Wear Foundation — a non-profit working to improve conditions for workers in garment factories.
Their founder, Maria Erixon wrote a great book about their journey with Nudie Jeans if you want to learn more about their approach.