Asket

From Stockholm, Sweden — they are on a mission to put a stop to fast fashion. Once and for all. They are putting the value back into garments. They make a permanent collection of high-quality men’s essentials. No seasons or sales. And you'll be pleased to know — women’s clothing is on the way soon.

They take a unique approach to sizing. Most upper body garments have fifteen sizes instead of five. They cover the usual XS–XL plus a short, regular or long variation of each. Perfect if you tend to be between sizes.

They believe in full transparency. Tracing each part of the garment back to the origin. Sharing data on their supply chain to calculate the impact of a garment. And fair pricing so you know exactly what the garments cost to make.