Hey there 👋
We’re deep into the warmer days. So it’s a good time to switch your normal t-shirts for something lighter. We’ve got you covered.
This month, we learn about Asket and their permanent collection of men’s essentials. And finally, we cover a heap of common questions about cotton. Questions like… What is the difference between cotton and organic cotton and what are the disadvantages of organic cotton?
Evelina
Focus · Lightweight tees
Your standard, year-round t-shirt probably weighs around 180 grams per square meter (often shortened to gsm). But as I’m sure you’ve seen — t-shirts come in no shortage of varieties.
Let’s take a look at the lighter category. For you — this means a more breathable, airier, and faster-drying garment. How Summer friendly is that?
Here are four tees that weigh less than 160gsm.
Spotlight · Asket
Originally from Stockholm, Sweden — on a mission to stop fast fashion, once and for all. Putting the value back into garments. They sell a permanent collection of great quality men’s essentials. But you’ll be pleased to know — women’s clothing is on the way soon. Keep your eyes peeled.
Asket has a unique approach to sizing. Most garments have fifteen sizes instead of the usual 5 five. They cover XS to XL plus a short, regular and long option for each. Perfect if you’re usually between sizes.
They prioritise full transparency. Tracing each component of a garment back to its origin. Many of their items have been traced 100% too — which is rare in fashion. They share data on their supply chain to work out the environmental impact of a garment. Plus they have a fair pricing model. So you know exactly what the garments cost to make.
A definitive guide to organic cotton
One of the most grown crops worldwide. But how does organic cotton compare to conventional cotton?
The role of policy in driving transparency
A deep dive into the role of policy in driving the fashion agenda forward for a more transparent industry.
