Hej hej 👋
Our first email since we opened the doors to Good Garms 🎉 We’re building Good Garms to make sustainable shopping easier.
Don't know about you… but this week in Copenhagen we’ve had a strange combo of snow and sun. With the weather shifts — a long sleeve t-shirt is a great go-to. We've pulled together a few great ones if you're currently searching. We also take a closer look at Nudie Jeans — a brand all about getting the balance right.
We have a lot of exciting things in the pipeline for Good Garms. Hit reply if there's something in particular that you want to see.
Evelina
Focus · Long sleeve tees
Spotlight · Nudie Jeans
Nudie Jeans is a clothing brand from Gothenburg in Sweden. The brand is built around “lagom” — the Swedish word for “just right”. Their clothes are made to last with no unnecessary details. They care a lot about looking after clothes, and they offer free repairs forever!
Their denim is all organic and they use a high percentage of eco-friendly materials for the rest of their clothing. They are transparent about their supply chain. And they're also a member of the Fair Wear Foundation — a non-profit working to improve conditions for workers in garment factories.
Their founder, Maria Erixon wrote a great book about their journey with Nudie Jeans if you want to learn more about their approach.
So what actually is fast fashion?
You’ll hear fast fashion mentioned a lot surrounding sustainability. Let’s dive into what it actually means.
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Our wardrobes cost to the environment
How much did you pay for the clothes? There’s a cost behind each item of clothing that goes unnoticed.
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