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Curated sustainable clothing聽聽聽聽聽聽聽聽路聽聽聽聽聽聽聽聽Buy less by knowing聽more聽聽聽聽聽聽聽聽路聽聽聽聽聽聽聽聽

Curated sustainable clothing聽聽聽聽聽聽聽聽路聽聽聽聽聽聽聽聽Buy less by knowing聽more聽聽聽聽聽聽聽聽路聽聽聽聽聽聽聽聽

Discover ethical clothes

We highlight ethical and sustainable brands that go the extra mile. Brands that care about quality.

Read honest reviews

Transparency is vital. People trust people, not brands. No sponsored products or ads.

Make good purchases

Make more informed sustainable purchases. Better for you, better for the planet.

Read about the story of Good Garms

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Learn about sustainability and how you can make your clothes last longer. Enter your email for occasional updates 鈥 see an example in our newsletter archive.

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Here鈥檚 some questions that have cropped up so far. For anything else 鈥 get us at

What is Good Garms?

Good Garms is a place to discover essential clothing made with love and care. Putting sustainable and ethical brands front and centre. We think it should be easy to find good quality clothes that don鈥檛 sacrifice the environment or the people that made them.

How do you choose garments for Good Garms?

We pick high quality clothes from brands that put sustainability and transparency at the core of what they do. Brands that make clothes to last. Brands that care about the mark they leave on the planet. Brands that treat their supply chain fairly.

We use publicly available information to make our decisions. A mix of information from the brand and from trusted third parties.

We think transparency is the most important first step. We look at what they share publicly about their supply chain, internal policies, material usage, and their social and environmental impact. If we can鈥檛 find anything about their approach to sustainability 鈥 it鈥檚 usually quite a telling sign.

We also rely on some trusted third parties like The Fashion Transparency Index, Good on You, and other independent standards like Fair Trade or Global Organic Textile Standard.

Do brands pay to be featured?

No 鈥 brands can鈥檛 pay to be on Good Garms. Everything you see has been carefully chosen by Bryn or Evelina.

How do you make money?

Some of the links through to brands websites are what鈥檚 known as affiliate links. If you buy through one of these links we will make a small amount of commission. We will always make it clear next to the link if it鈥檚 an affiliate link.

The commission varies between brands. But usually around 5鈥15% of the sale amount. Affiliate links cover some of our running costs and help us to make Good Garms better.

We never let the commission affect the products we highlight on Good Garms. We choose the best items from brands we love 鈥 then try to find paying links after that.

Tell me about your giving strategy?

5% of the commission we get is donated towards Clean Clothes Campaign. We鈥檙e a big fan of the work they鈥檙e doing to improve factory working conditions.

We make a donation to them four times a year. As and when we do this 鈥 we will share publicly for transparency.