98.5% organic cotton + 1.5% degradable elastane
Arguably one of the most obvious essentials in a woman's wardrobe, the washed jeans has seen countless shapes, cuts and looks since its fashion renaissance in the 80s.
For the introduction of our first women's jeans, we've acquired a PhD in denim science to identify and provide you with the one silhouette, you can always count on: The Standard Jeans. Standard as in neither skinny nor boyfriend, not flared or bootcut, not a low cut nor a “mom”-jeans. It’s just - right.
A timeless, ever-so-slightly tapered, silhouette, cut from durable 13oz Italian denim with just a touch of stretch for added comfort. They're the perfect clean slate, made to provide you with comfort and style, on and off the clock.
The cotton is 98.5% organic — which means no artificial chemicals have been used through manufacturing. The buttons are made from recycled metal. The elastane is specially developed (Roica V550) which degrades naturally without releasing harmful substances.
100% of the supply chain process has been traced back to its origins.
Fabric cut in Urbania, sewn in Monsampolo Del Tronto, washed in Sant'Angelo in Vado and finished and packed in Urbania, Italy.
Body fabric yarn spun, dyed, fabric woven and finished in Robecchetto Con Induno, Italy. Lining spun and woven in Lahore, dyed and finished in Multan, Pakistan.
Raw material: Body fabric: Organic cotton farmed in Indore, India, and Gulu, Uganda. Degradable Elastane produced in Dormagen, Germany. Lining: Organic cotton farmed in Lahore, Pakistan.
Button recycled metal from Italy, produced in Bergamo, Italy. Zipper: teeth produced in Kurobe, Japan, puller produced in Ascoli Piceno, Italy, zip tape produced in Ramadan City, Egypt, zupper produced in Prarolo, Italy. Sewing thread raw material from China, spun in Concordia Sullla Sechia, Italy.
Asket is on a mission to end fast fashion. No seasons or sales. They have a permanent collection of high-quality essential clothes for men. Transparency is at the core of what they do too.